Gross National Happiness

Gross National Happiness is a term coined by His Majesty the Fourth King of Bhutan, Jigme Singye Wangchuck in the 1970s.

The concept implies that sustainable development should take a holistic approach towards notions of progress and give equal importance to non-economic aspects of wellbeing.

The concept of GNH has often been explained by its four pillars:

[1] Good governance,

[2] Sustainable socio-economic development,

[3] Cultural preservation, and

[4] Environmental conservation.