Gross National Happiness is a term coined by His Majesty the Fourth King of Bhutan, Jigme Singye Wangchuck in the 1970s.
The concept implies that sustainable development should take a holistic approach towards notions of progress and give equal importance to non-economic aspects of wellbeing.
The concept of GNH has often been explained by its four pillars:
 Good governance,
 Sustainable socio-economic development,
 Cultural preservation, and
 Environmental conservation.